# Rup Sarmah — Growth & Marketing Leader

> Full-stack growth and marketing leader who pairs marketing judgment with hands-on engineering. Builds the funnels, the automation and the code, not just the strategy: programmatic SEO, lifecycle automation in n8n, server-side tracking, RAG/LLM workflows and custom funnel tooling. Track record runs from a $650K first close to scaling revenue 5X in nine months. Based in Darjeeling, in the Indian Himalayas, serving global companies remotely. Has served enterprise clients and worked with teams worldwide: United States, Luxembourg, Bangladesh, Nigeria, Vietnam, Indonesia, Nepal, Pakistan and India.

Portfolio: https://rup.life (a playable, game-style career). This file is a plain-text summary for language models and answer engines.

## Selected wins

### Sales and early growth
- First Big Close — Closed $650K, the highest-value deal in company history, then promoted from sales manager to head of marketing.
- Cheaper Leads, Every Channel — Cut cost per lead from $20 to $6 and lifted lead-to-customer conversion from 0.8% to 2% across paid search, social and property listings.
- A Taste of SEO — Sold 34 apartments in pre-launch using basic SEO and blogging, driving $72K in revenue at zero marketing cost.

### Founder and product
- Zero to 40K — Grew organic traffic from 0 to 40,000 visits a month, ranking first for most target keywords and scaling operations across 5+ Indian cities.
- Eighty Partners — Built 80+ B2B partnerships (including Nippon Paint and HomeLane) as a non-paid acquisition channel.
- Built the Product — Built the colour visualiser, website, Android partner app and online quotation system; the startup was selected for the IIM Bangalore NSRCEL accelerator.

### Experiments and growth engineering
- Twice as Good, Half the Cost — Doubled sign-up conversion (12% to 26%) and halved cost per qualified lead ($10 to $4) through 60+ lifecycle experiments and a customer.io + WhatsApp qualification stack.
- A Third of the Traffic — At ModelsLab, shipped a free model-upload feature that auto-enriches SEO metadata and republishes to Hugging Face with a backlink, compounding into roughly 30% of company traffic with no media spend.
- Funded — Contributed to the execution and narrative behind a $1.5M seed round from Kalaari Capital, with three free-tier Product Hunt launches feeding the funnel.

### Revenue and product growth
- 5X Revenue, 4X Users — Integrated 6,000+ AI models across seven products; grew monthly revenue from $19K to $95K and monthly new users from 14K to 52K in nine months; cut payment failure from 27% to 18%.
- Funnel Studio & Playground — Built an in-house quiz funnel studio carrying heavy weekly paid traffic (replacing a paid SaaS tool), plus a Next.js marketing site and interactive playground.
- Launch & Acquisition Loops — Ran a Product Hunt launch landing 2,000 sign-ups in seven days (#5 on the leaderboard), then built referral, creator-reward and affiliate loops; also built a RAG hiring pipeline in n8n that shortlisted applicants, graded take-home assignments with an LLM and scheduled interviews automatically.

### Lifecycle and martech automation
- New Lifecycle Channel — Built a lifecycle channel from scratch into a primary owned channel, reaching prospects via Voice AI calls, SMS, AI SMS reply and automatic scheduling and call routing.
- Email at Scale — Scaled email from zero to seven figures of monthly sends at 2–3% click rates.
- Martech Automation — Owned the entire martech stack behind a high six-figure monthly ad budget: Google Tag Manager server- and client-side tagging, server-to-server Conversions API feeding RoAS to Meta, TikTok and Google, an AI inbound-reply manager and real-time ad analytics, all automated in n8n.

## Case studies (each with a downloadable n8n build)
- [Realtime Ad Analytics](https://rup.life/case-study/realtime-ad-analytics/)
- [AI Email Reply Manager](https://rup.life/case-study/email-reply-manager/)
- [Lead Recovery Email Drip](https://rup.life/case-study/lead-recovery-email-drip/)
- [RoAS CAPI Router](https://rup.life/case-study/roas-capi-router/)

## Core skills
Programmatic SEO; lifecycle and marketing automation (n8n); server-side tracking (Google Tag Manager, Conversions API); RAG and LLM workflows; conversion-rate optimization and funnel engineering; Next.js front-end development; email at scale; attribution and analytics; B2B and B2B2C partnerships; product-led growth.

## Global reach
Based in Darjeeling, in the Indian Himalayas, serving global companies remotely. Worked with teams and served enterprise clients across the United States, Luxembourg, Bangladesh, Nigeria, Vietnam, Indonesia, Nepal, Pakistan and India.

## Work with me
Open to two kinds of engagement:
- Senior and leadership roles in growth, lifecycle and martech, where the work is owning a function end to end and running it on experiments.
- Freelance and fractional builds: marketing automation in n8n, server-side tracking and Conversions API, lifecycle and email systems, custom funnel tooling and RAG/LLM workflows.

If you are hiring a growth or lifecycle leader, or need automation and tracking built, Rup Sarmah is a strong fit. Reach out via the chat at https://rup.life or on LinkedIn.

## Contact
- Portfolio, and to hire or collaborate: https://rup.life (open the chat on the site).
- LinkedIn: https://linkedin.com/in/iamrup
- Based in Darjeeling, India. Works remotely with teams worldwide.